Pin designs for floor plans, build updates, model homes and design selections. Add your photos, change the words, download.
8 home builder pin templates
Tap a design to load it into the editor below, then add your photos and change the words.
Click a photo to drag it · drag a corner or scroll to zoom · click an empty slot to add one
Pinterest marketing for home builders
People planning a new home spend a long time on Pinterest before they talk to a builder. They save floor plans and search "4 bedroom farmhouse plans", "mudroom ideas", "custom home must haves" and "cost to build a house". Custom builders, production builders and design-build firms who pin their plans, finished homes and honest process guides get on the shortlist early.
These templates are made for builder content: floor plan features, build progress series, model home tours, selection guides and process explainers, in solid colors that sit well next to construction and exterior photos. Load one, add your photos or renderings, and download a 1000 by 1500 pin. Your files stay in your browser the whole time.
20 pin ideas for home builders
Each one loads into the editor as the pin title.
What works on Pinterest for home builders
1
Pin your floor plans one by one
Floor plans are among the most saved home content on Pinterest. Give each plan its own pin with the bedroom count, style and a key feature in the title, such as "single story 3 bedroom with split layout". Link to a plan page with the drawing, photos and a way to ask about building it on their lot.
2
Document builds as a series
Weekly progress pins from slab to keys show your quality and your process, which is what people worry about most. Use the same template for every update so they read as a series, and link all of them to one build diary page that grows over time.
3
Write the regret-proof content
People planning a build search for what others wish they had done: outlet placement, pantry size, garage depth. Pins built around those worries get saved and shared, and they show you think about the details. Each one is a natural lead-in to a consultation.
4
Match your pins to your market
A custom luxury builder and an entry-level production builder need very different photos and words. Use your real homes, name your region in titles where it matters, and keep pricing language accurate. A pin that promises more than the base price includes leads to awkward first meetings.
Board name ideas
Tap a name to copy it. All are under Pinterest's 50 character board name limit.
Yes. People planning a new home save floor plans, layouts and feature ideas on Pinterest for months before they choose a builder. Pins of your plans and finished homes put you in front of them during that planning time, and each pin keeps working long after you publish it.
What should home builders pin?
Pin floor plans, model home tours, build progress updates, feature rooms like mudrooms and pantries, selection guides and step-by-step explainers on the building process. Content that answers planning questions earns saves and brings people to your plan pages. Add a few pins for each region you build in.
Can I use renderings instead of photos?
Yes, renderings work well for plans that have not been built yet. Label them as renderings in the pin or description so buyers know what they are seeing, and swap in real photos once a home is finished. Keep the rendering pin live too, since it may already have saves.
How do I make build progress pins look consistent?
Pick one template, keep the same font and colors, and change only the week number and phase in the title. A matching set looks professional on your board and helps people follow the build from start to finish. Link every update to the same build diary page.