Pin designs for charities and community groups: campaigns, volunteer calls, impact stories and guides.
8 nonprofit pin templates
Tap a design to load it into the editor below, then add your photos and change the words.
Click a photo to drag it · drag a corner or scroll to zoom · click an empty slot to add one
Pinterest marketing for nonprofits
Nonprofits reach people on Pinterest by being useful first. An animal shelter can pin "how to introduce a rescue dog to your cat", a food bank "budget meals from pantry staples", an environmental group "how to start composting". People save those guides, visit your site, and some go on to volunteer, donate or attend an event.
The templates here cover the pins nonprofits need: campaign pins, volunteer calls, impact stories, event pins and practical guides tied to your cause. Load one, add photos from your programs, and download a 1000 by 1500 pin. Your photos stay in your browser, which matters when you work with vulnerable people.
20 pin ideas for nonprofits
Each one loads into the editor as the pin title.
What works on Pinterest for nonprofits
1
Lead with useful content
Few people search Pinterest for charities by name, but many search for guides your work touches. Publish practical how-tos tied to your cause, pin them with clear titles, and add a short note on each page about how readers can get involved.
2
Give supporters something to share
Fundraising ideas, volunteer ideas and wish lists are saved by people planning to help, including teachers, scout leaders and office teams. Pin them as clear lists and keep the linked page updated so it stays useful. Add a clear next step on each page.
3
Tell stories with dignity
Impact stories work best when they show people as active, not helpless. Use photos people have agreed to, keep the title hopeful and specific, and link to the full story with a clear way to support similar work. Avoid images that show distress.
4
Pin early for giving seasons
Year-end giving, Giving Tuesday, back to school and holiday drives all have predictable timing. Publish campaign and drive pins several weeks ahead so they are found and saved before people decide where to give. Update the progress on each campaign page.
Board name ideas
Tap a name to copy it. All are under Pinterest's 50 character board name limit.
Yes, especially for causes with practical topics people search for, like pets, food, the environment, education and health. Helpful guides bring people to your site, where you can invite them to volunteer, give or join your list. It is a slow builder, so plan for months, not days.
What should a nonprofit pin?
Guides related to your cause, ways to help, fundraising ideas, wish lists, volunteer calls, event pins and impact stories shared with consent. Each pin should link to a page with a clear next step. Pin the guides first, since they reach the most people.
Can Pinterest pins raise donations directly?
Some will, but most people need a few visits before giving. Use pins to bring people to useful pages and your email list, then share campaigns with them over time. Pins for drives and wish lists can lead to quick action.
Are these templates free for nonprofits?
Yes. Edit any template, add your photos and download the PNG with no watermark and no sign-up. You can use the pins online and in printed materials. Use the same fonts and colors across pins so supporters recognize your organization.