Pin designs for novelists, freelance writers, poets and bloggers. Share your books, craft tips and words in a feed that saves them.
8 writer pin templates
Tap a design to load it into the editor below, then add your photos and change the words.
Click a photo to drag it · drag a corner or scroll to zoom · click an empty slot to add one
Pinterest marketing for writers
Writers find two audiences on Pinterest. Readers search "books like" lists, genre recommendations, "cozy mystery books" and aesthetic boards for stories they love. Other writers search "writing prompts", "character development worksheet", "how to outline a novel" and "how to get freelance writing clients". Pins stay findable for a long time, which suits evergreen writing advice and backlist books.
Pins that win are either useful, like prompt lists and worksheets, or atmospheric, like a book aesthetic or a quote over a moody photo. Book pins work best with the cover, the genre and a hook. These templates use bookish serif and hand written fonts with readable bands. Add your cover or a photo, change the words and download.
20 pin ideas for writers
Each one loads into the editor as the pin title.
What works on Pinterest for writers
1
Pair every book with a reader search
Readers search by genre, trope and comparison: "enemies to lovers romance", "books like Gone Girl". Put the genre and a familiar hook in your book pin title, use the cover large, and link to a page with buy links for every store.
2
Give other writers something to save
Prompt lists, worksheets and craft guides are the most saved writing content. Even if you write fiction, these pins grow your list of fellow writers, who are often also enthusiastic readers. Offer a free worksheet in exchange for an email.
3
Build an aesthetic board for each book
Mood boards with settings, characters and objects from your story give readers a feel for the book before they buy. Pin them with the title and genre, link to the book page and add a few pins of the board during launch week.
4
Use short quotes as a teaser
A short, strong line from your book on a moody photo can be shared widely. Keep it to two or three lines so it reads on a phone, add the book title in the description and link to your book page.
Board name ideas
Tap a name to copy it. All are under Pinterest's 50 character board name limit.
Yes. Pinterest can send readers to your book page, especially when pins name the genre, a familiar hook and show the cover clearly. Aesthetic boards and quote pins also introduce your story. Results build over time because pins stay searchable long after you publish them.
What should writers pin?
Pin book launches, reading lists in your genre, quotes, book aesthetics, writing prompts, worksheets, craft tips and freelance or publishing advice. Link each pin to a matching blog post, book page or freebie. Keep reader pins and writer pins on separate boards so Pinterest shows each to the right people.
Do freelance writers use Pinterest?
Many do. Pins about pricing, pitching, finding clients and writing samples attract new freelancers and some small business owners looking for writers. Linking to a blog post with your services and a contact form turns that traffic into leads. Name the niche you write for.
Are these writer templates free?
Yes. Add your cover or a photo, edit the title and download the pin free with no watermark and no sign-up. The editor runs in your browser, so your images are not uploaded. Make a few versions of each book pin with different hooks to see which one readers save.