A freelancer pin has one job: turn a scroller into someone who books you. That means leading with the result you deliver instead of your job title, showing what is included so the price feels justified, and sending people to the exact page where they can hire you.
This maker puts your photo in a rounded panel across the top, then your headline, a short sub line, three checkmark bullets such as 3 concepts + 2 revisions, a from $99 badge, a Book a project button and your handle at the bottom. Four themes cover dark studio, clean white, warm ink and forest. Your photo stays in the browser and the download is a 1000 x 1500 PNG.
Headline the outcome, not the job title
"Logo designer" tells people what you are; "Logos that make small shops look established" tells them what they get. Buyers scanning a phone look for the result first, so open with the change your service makes and put your discipline in the sub line.
Keep the headline to one promise. Two offers in a single pin, logos and websites, split attention and make the button harder to choose. Make one pin per service and let each headline speak to one kind of buyer.
Prove it with bullets and a clear price
Bullets carry the proof: what is included (3 concepts + 2 revisions), how fast it lands (5-day turnaround) and how safe it feels (source files, a rating or a short guarantee). Concrete numbers beat adjectives, and three bullets answer the first round of questions without crowding the pin.
A from price sets expectations before the click. Keep it accurate and current, and leave the field empty if every project is quoted. People who know the starting price and still tap through are better leads than the ones who bounce when they see it.
Send the click to the page that books you
Link to the specific service or booking page rather than your homepage, so the next step matches the promise on the pin. Tag the link with the UTM builder and you can tell which pins bring inquiries, then pair the offer with a testimonial pin so proof and pitch travel together.
Give every service its own pin and its own link, then compare them in your analytics. When you want the full rate card in one image, build that with the price list pin maker and keep this pin focused on a single offer. CTA wording for the button comes from the CTA generator.