Diners decide from pictures. A close-up of the dish, the prices for tonight and one button that opens the menu does more in the feed than a text-only announcement, and people save pins like this to decide where to eat at the weekend.
This maker runs your photo across the top, then the headline, a short sub line with the days and times, up to six rows like House margarita | $8 with # section headings, and a button such as View the menu. Chalkboard, Warm Bistro, Red Check and Modern White set the mood. Photos stay in your browser, and the download is a 1000 x 1500 PNG.
Photos and rows that make people hungry
Shoot the hero dish close and in daylight, or show a spread that reads as a table you would want to sit at. Because the photo sits in a wide band across the top, favour shots that survive a landscape crop, and keep any words baked into the photo out of frame so the headline stays in charge.
Rows work best with the things people compare: the item and its price, a happy hour time, or what comes with the plate. Keep names to two or three words, group them with # Drinks and # Kitchen, and stop at six so every price stays readable on a phone.
Linking to the menu page
Send the pin to the page that shows this offer: the happy hour menu, the specials page or your reservations link, rather than the homepage. Button text should match the page, such as View the menu, Order online or Reserve a table, so nobody has to hunt after tapping.
Tag the link with the UTM builder to see which pins bring orders and covers, and put the dish name and your city in the pin title, since local searches are how most people find a new place.
Refreshing specials with the seasons
Specials have a shelf life: game day spreads in February, patio happy hours in summer, cosy prix fixe in winter and the holiday menus in between. Publish the pin a couple of weeks before the season starts and refresh the rows when the menu changes.
When a special ends, archive the pin or repoint it at your current menu so nobody taps through to a price you no longer honour. A full list of dishes can live on a price list pin, while this one stays focused on a single offer.