30 curated hashtags

Fashion hashtags for Pinterest

Fashion hashtags are most useful when they name the occasion, season or garment: #falloutfits, #workoutfit, #capsulewardrobe. Those overlap with the phrases people search on Pinterest, so they reinforce your keywords instead of adding noise.

Hashtags versus keywords on Pinterest: hashtags are optional here. Pinterest search leans on the words in your pin title, description, board name and the text on the image, so a clear keyword phrase does far more than any tag. If you use hashtags, add two to five relevant ones at the end of the description. These tags are curated ideas with no volume data, and they tend to matter more on Instagram and TikTok.

Click a tag to copy it, or copy a whole set. Sets copy with spaces, ready to paste.

Core hashtags (10)

Broad tags for the niche. Pick one or two at most.

Topic hashtags (10)

Specific sub-topics. These describe a single pin best.

Community and style hashtags (10)

Community, format and mood tags. More useful on Instagram and TikTok.

Ready-made fashion hashtag sets by pin type

Four tags per set, picked for one kind of pin. Copy the set that matches the pin you are posting.

How to use fashion hashtags on a pin

Style labels like #oldmoney or #streetstyle can be helpful while they are popular, but they change quickly. Check them in the search bar before adding them to every outfit pin.

Tag the season and the occasion on every outfit pin, then add one garment tag if a single piece is the star, like a trench coat or wide leg jeans. Leave #ootd for your social channels where it has a real community.

Example pin description

Five casual fall outfits built around one pair of straight leg jeans, a trench coat and loafers. Easy to copy for weekends and school runs. #falloutfits #casualoutfit #capsulewardrobe

Fashion hashtags to avoid

Avoid stacking several trend labels on one outfit, such as #oldmoney with #y2k and #cottagecore. Contradictory tags confuse readers and say nothing useful about the look. Also skip #ootd style tags on product only pins that show no outfit at all.

The words before the hashtags do the real work. Find phrases for them in the Pinterest keywords for fashion list, generate more tags from your own topic with the Pinterest hashtag generator, and write the full description with the description generator.

Fashion hashtags FAQ

Does #ootd work on Pinterest?

It is far more of an Instagram habit. On Pinterest, a description like casual fall outfit with jeans and loafers helps more than #ootd.

Which fashion tags fit shop pins?

Garment and occasion tags, such as #weddingguestdress or #capsulewardrobe, describe what the shopper wants. Pair them with a clear product title.

How many hashtags for an outfit pin?

Three to five: season, occasion and maybe one style or garment tag. Keep them relevant to that exact outfit.

Should I tag sizes or body types?

When the content is made for them, yes. Tags like #petitefashion or #plussizefashion help readers find looks that suit them. Use them honestly, only on pins styled for that audience, and repeat the phrase in the description.

Hashtags for other niches

See all niches on the Pinterest hashtags hub, or browse holiday pin ideas for seasonal tags.