Travel searches on Pinterest are planning searches. People are rarely browsing for inspiration alone; they type a place plus a format, such as an itinerary, a packing list or a list of things to do. The ideas below follow that pattern, so swap in your own destinations and keep the format words, because the format is what tells Pinterest what your post delivers.
These are curated keyword ideas written by hand for travel. There is no search volume data on this page and none is
implied. Before you build a board around a phrase, check it in Pinterest Trends or type it into the Pinterest search bar
and look at the suggestions that appear.
Showing 48 of 48. Click any keyword to copy it.
Broad keywords (10)
Short, competitive terms. Best for board names and the opening words of a title.
Long-tail keywords (18)
Specific phrases typed by someone who knows what they want. Best for pin titles.
Seasonal keywords (10)
Time-bound phrases. Publish these 45 to 60 days before the season or holiday.
Product and shopping keywords (10)
Phrases close to a purchase. Best on product, affiliate and shop listing pins.
Destination names change from blog to blog, so the long-tail list uses placeholder-style phrases built around common trip types: weekend, first time, on a budget, with kids. Pair them with a city or country you have covered and you have a title that matches how planners search.
How to use these keywords in titles, descriptions and board names
Travel keywords age well when they include a trip length or a traveler type. "Rome itinerary" competes with everyone, while "3 day Rome itinerary for first timers" matches a specific planner. Build one board per country or region you cover and name it with the place plus the word travel or itinerary, so the board itself ranks for the place.
Pin title (up to 100 characters)
3 Day Rome Itinerary for First Timers
One long-tail phrase, worded the way a person types it, with the most important words first.
Pin description (up to 500 characters)
A 3 day Rome itinerary for first time visitors with the Colosseum, Vatican and Trastevere, plus where to eat and how to skip the longest lines.
Two or three related phrases in natural sentences. No keyword lists, no stuffing.
Board name
Italy Travel Itinerary
A broad or mid-length phrase that describes everything you will save to it.
Should every travel pin include the destination name?
Yes. The place is the main thing travel planners search for, so it belongs in the pin title, the description and ideally the text on the image. A pin about packing tips can skip it, but anything location specific should name the city or country.
Are general travel tip keywords worth targeting?
They can be, but they are crowded. Generic tips work best when narrowed by situation, such as tips for long flights or carry on only packing. That narrower phrase is closer to how a person with a real trip coming up types.
How do I name travel boards?
Use the destination plus a format word: Japan Travel Tips, Paris Itinerary, Road Trip Ideas USA. Avoid clever names like Wanderlust Diaries as your only board titles; they look nice but rarely match a search.