Pin designs for handmade soap shops and soap making teachers: new bars, recipes, gift sets and cutting day photos.
8 soap maker pin templates
Tap a design to load it into the editor below, then add your photos and change the words.
Click a photo to drag it · drag a corner or scroll to zoom · click an empty slot to add one
Pinterest marketing for soap makers
Soap makers reach two kinds of people on Pinterest. Shoppers search "handmade soap gift ideas", "natural soap for men", "goat milk soap" and "bathroom decor with handmade soap". Makers search "cold process soap recipe for beginners", "how to make melt and pour soap", "soap swirl techniques" and "soap making supplies list". Pins that show bright, textured bars and say plainly what is in them get saved by both groups.
These templates are built for close-up soap photos: clean bands, calm natural colors and room for the bar to fill the frame. Load one, add a photo of a cut loaf, a stack of bars or a wrapped gift set, change the words and download the pin. Cutting day and swirl shots make strong pins on their own.
20 pin ideas for soap makers
Each one loads into the editor as the pin title.
What works on Pinterest for soap makers
1
Fill the frame with texture
Soap sells on color, swirl and texture, so get close. A cut loaf, a fanned stack of bars or a single bar with lather on it reads well on a phone. Shoot in daylight, and use a plain wood or stone surface so the colors stay true.
2
Serve makers and shoppers separately
Recipe and technique pins attract other soap makers, while gift and styling pins attract buyers. Both bring traffic, but they want different pages. Link maker pins to tutorials or supply posts, and shopper pins to product pages or gift sets.
3
Say what is in the bar
Buyers search by ingredient: "goat milk", "oatmeal", "unscented", "shea butter". Name the key ingredients and the scent on the pin and in the description. Avoid vague words like "natural" on their own, and describe what you actually use. Clear ingredient pins also answer questions from buyers with sensitive skin before they message you.
4
Pin gift sets before the rush
Soap is a popular small gift for teachers, hosts and stocking stuffers. Pin gift sets and holiday bars from October, and teacher gift pins in May and December. Keep cutting day pins going all year, since they are saved for their look alone.
Board name ideas
Tap a name to copy it. All are under Pinterest's 50 character board name limit.
Yes. Soap photographs well and fits the gift, bathroom and self-care searches people make on Pinterest. Pins that link to a specific bar or gift set can bring in shoppers for a long time, and recipe pins can grow an audience if you also teach or sell supplies.
Should I share my soap recipes?
That depends on your business. Sharing beginner recipes attracts makers who may buy supplies, classes or ebooks from you. If you only sell bars, focus on ingredient, gifting and cutting day pins, which reach buyers instead of makers. Some soapers do both, with separate boards for each audience.
What should I avoid saying on a soap pin?
Avoid medical claims, like "cures eczema" or "heals acne", which can change how your product is regulated. Describe ingredients, scent, feel and look. If you mention skin types, keep it general and check the rules in your country. Plain descriptions such as "made with oatmeal and goat milk" are both safer and more useful to buyers.
Are these soap templates free?
Yes. Pick a template, add your soap photos, edit the text and download the pin with no watermark and no sign-up. Make one version for each bar in a collection so they look like a set, and swap the photo for each new batch or seasonal scent.
Templates for other makers & online shops and more