Saving an Etsy listing to Pinterest uses one photo in its listing shape, which shows up shorter than a 2:3 pin. A custom pin gives the product more room: up to three of your listing photos stacked in a tall layout, with the product title, the price and your shop name underneath, so shoppers know what it is and what it costs before they click.
Add the same photos you use on your listing. With one photo it fills the top of the pin, two photos stack, and three make a large hero shot with two details below. Everything is drawn in your browser, so your photos are never uploaded.
Choosing photos for a product pin
Lead with a clean photo of the whole product on a simple background, then add a detail shot (texture, size or packaging) and a styled photo that shows it in use. Etsy listing photos are often 4:3 or 5:4, and the layout crops them slightly from the center, so keep the product away from the very edges.
Short titles read best on a pin. Your Etsy listing title may be long and full of keywords, so shorten it to what the product is, and put the keywords in the pin description instead.
Price, links and keeping pins current
Showing the price helps shoppers who are ready to buy and filters out clicks from people who are not. If you run sales often, leave the price out so the pin does not go out of date, and mention the offer in the description.
Pinterest also supports product pins with live price data from a catalog. A designed pin like this works alongside those, especially for new listings. For a single product shot with more layout choices, try the product pin maker.