A Pinterest account can underperform for reasons that are easy to miss: an unclaimed website, boards with vague names, pins in the wrong shape or months without fresh content. This audit walks through the 20 things that most often hold an account back, grouped into profile, boards, pins, SEO and consistency.
Each question carries a priority, so the fix list puts the changes with the biggest likely effect first. Answer honestly, use "Partly" when something is only half done, and work through the list from the top. Your answers are saved on this device, so you can come back after making changes and run the audit again.
How the audit is scored
High priority questions are worth 3 points, medium 2 and low 1. Yes earns full points, Partly earns half and No earns none. The total is shown as a score out of 100, along with a score for each of the five areas so you can see where the gaps are.
The priorities reflect how much each item usually affects reach and traffic: things like readable vertical pins, working links and fresh content come first, while profile photos and board covers matter less. They are a sensible default, not a formula Pinterest publishes.
Tools for the most common fixes
For board names and bios, try the board name generator and bio generator. To check pin text before publishing, use the pin SEO checker, and confirm your site's tags with the rich pin checker.
If you want an ongoing list rather than a one-off score, the Pinterest SEO checklist saves your progress item by item.