Skin type, hair type and age are the modifiers that make beauty keywords specific. A routine for dry skin over 40 is a very different search from a routine for teens with acne, so put the modifier in the title instead of hiding it in the description.
How to use these keywords in titles, descriptions and board names
Match the keyword to the pin format. How-to phrases deserve step by step pins or short videos, look names need a clear finished photo, and routine phrases work best as list or infographic pins. Product keywords like retinol for beginners are research searches, so explain rather than sell in the description.
Pin title (up to 100 characters)
Skincare Routine for Oily Skin: Morning and Night
One long-tail phrase, worded the way a person types it, with the most important words first.
Pin description (up to 500 characters)
A simple skincare routine for oily skin, morning and night: gentle cleanser, light moisturizer and daily sunscreen. Product order explained.
Two or three related phrases in natural sentences. No keyword lists, no stuffing.
Board name
Skincare Routine for Oily Skin
A broad or mid-length phrase that describes everything you will save to it.