Pin designs for bakeries and home bakers: daily bakes, preorders, holiday boxes, recipes and baking tips.
8 bakery pin templates
Tap a design to load it into the editor below, then add your photos and change the words.
Click a photo to drag it · drag a corner or scroll to zoom · click an empty slot to add one
Pinterest marketing for bakeries
Bakeries and home bakers have one of the easiest products to pin: people love looking at bread and pastries. Home bakers search "sourdough bread recipe for beginners", "how to make croissants", "christmas cookie box ideas" and "cinnamon roll recipe", while locals search "best bakery near me" and "custom cookies for birthday". Pins of your bakes can reach both, and recipe pins often bring readers who later order from you.
These templates use warm, flour-and-butter colors and friendly type. Load one, add a close-up of a crumb shot, a loaded pastry case or a cookie box, change the words and download the pin. Take photos in soft daylight right after baking, when everything looks its best.
20 pin ideas for bakeries
Each one loads into the editor as the pin title.
What works on Pinterest for bakeries
1
Close-ups sell baked goods
An open crumb, a flaky laminated edge or a gooey cinnamon roll center gets attention fast. Shoot close, in soft daylight, with the bake filling most of the frame. Keep text short so it does not cover the best part of the photo.
2
Use recipes to grow your name
Recipe pins reach far more people than local promotion. Sharing a home version of a popular bake, or a technique like scoring or shaping, builds an audience that may buy your cookbook, classes or mail-order boxes. Keep your signature recipes private if they are central to sales.
3
Pin holiday orders well ahead
People plan holiday baking and ordering weeks out. Pin preorders for Thanksgiving pies, Christmas cookie boxes, Valentine treats and Easter bakes several weeks before the order cutoff, with the date clearly on the pin and the page. After the holiday, update the linked page so late visitors know when the next preorder opens.
4
Make local pins easy to act on
For customers nearby, put your town in the pin title and description, and link to a page with hours, address and order form. A price list pin for custom orders can cut down on repeated questions in your messages. Keep the prices on the linked page current, so an old pin never promises an outdated price.
Board name ideas
Tap a name to copy it. All are under Pinterest's 50 character board name limit.
It can be, especially if you also share recipes, sell by mail or take preorders for holidays. Local pins with your town name can reach nearby customers, and recipe and technique pins build a wider audience that may follow you, buy classes or order boxes.
Should a bakery share its recipes?
Share recipes that build your reputation without giving away your best sellers. Many bakers share simpler versions, techniques and seasonal bakes, and keep signature items for the shop. Recipe pins can bring readers to your site, where they can find your order page.
What should a bakery pin title say?
Name the bake and the reason to click: "sourdough for beginners", "Christmas cookie boxes", "pie preorders open". Keep it to a few lines that read on a phone, and include dates or your town when they matter. Repeat the same words in the pin description so Pinterest understands what the pin shows.
Are these bakery templates free?
Yes. Add photos of your bakes, change the text and colors, and download the pin with no watermark and no sign-up. Make a set for each season or holiday menu, and reuse your favorite layout so your bakery looks consistent on every board.