Seasonal pins need a head start. People plan holidays weeks or months ahead, saving gift guides, recipes and decor ideas long before the day, and new pins usually take a while to be shown widely. If you publish your Christmas pins in mid-December, most of the planning season has already passed.
This planner works out the next date of 35 holidays and seasons, including moving ones such as Easter, Mother's Day and Thanksgiving, and counts back to a suggested start date. Big planning and shopping dates get a 90 day lead, smaller ones 45 to 60 days, and you can change the lead time to fit your niche. Every date is calculated in your browser for the coming year.
When to start pinning for Christmas
A common rule of thumb is to start publishing Christmas pins 60 to 90 days ahead, which puts the start in late September or early October. That gives new pins time to be picked up before the busiest planning weeks in November and December. Gift guides and DIY projects benefit most from the early start, because people need time to buy or make things.
Keep pinning through the final three weeks, when last-minute planners are searching for quick ideas, recipes and gifts that arrive on time. After the day, stop scheduling new holiday pins and move on to the next season; your Christmas pins can resurface next year.
Planning a whole year of seasonal content
The table lists every holiday in date order with the day you should start pinning for it, so you can see which seasons overlap. In autumn, Halloween, Thanksgiving, Black Friday and Christmas all run at once, which is why many creators prepare holiday pins in late summer.
Turn the dates into a weekly plan with the Pinterest content calendar template, and make several designs per holiday post with the pin variations generator.