Pin designs for cake decorators and custom cake businesses: portfolio cakes, wedding cakes, tutorials and order info.
8 cake decorator pin templates
Tap a design to load it into the editor below, then add your photos and change the words.
Click a photo to drag it · drag a corner or scroll to zoom · click an empty slot to add one
Pinterest marketing for cake decorators
Pinterest is where many cake orders start. Customers search "simple birthday cake ideas", "two tier wedding cake", "smash cake for first birthday", "baby shower cake ideas" and "bento cake designs", save the ones they like and bring them to a decorator. Other decorators and hobby bakers search "how to stack a cake", "buttercream flowers tutorial" and "how to get sharp edges on buttercream".
These templates are built to show cakes well: lots of photo space, short titles and soft, celebratory colors. Load one, add a straight-on photo of your cake against a plain backdrop, change the words and download the pin. Pin each cake by its occasion and style, so your portfolio shows up when customers search for ideas.
20 pin ideas for cake decorators
Each one loads into the editor as the pin title.
What works on Pinterest for cake decorators
1
Photograph every cake the same way
Customers compare cakes side by side, so a consistent setup helps: straight-on angle, plain backdrop, soft daylight. Take a close-up of the details too. Over time, your pins become a portfolio that looks clearly like your work. A simple foam board backdrop and a window are enough; you do not need a studio.
2
Name the occasion and style
Customers search by event and look: "boho baby shower cake", "vintage heart birthday cake". Use those words in the pin title and description, and link each pin to your gallery or order page. Avoid only posting the customer's name or theme without describing it.
3
Answer ordering questions in pins
Lead times, serving sizes, flavors and how to order are asked again and again. Turn each into a simple pin that links to a page on your site. Customers who find them arrive ready to book, with fewer back-and-forth messages.
4
Teach to reach other decorators
Tutorials on stacking, sharp edges and piping reach hobby bakers and other decorators. That audience is useful if you sell classes, tools or templates. If you only take local orders, keep tutorials to a small share of your pins. Customer-facing pins about occasions and ordering will bring in more local orders.
Board name ideas
Tap a name to copy it. All are under Pinterest's 50 character board name limit.
Customers often look for ideas on Pinterest before ordering, then bring photos to a decorator. If your cakes show up for searches like "simple birthday cake" and link to your order page, some of those people will contact you. Add your city to pin descriptions for local reach.
Should I pin other decorators' cakes as inspiration?
You can save them to boards with credit, as Pinterest is designed for that, but never present them as your own work or use them in ads. Your own board of finished cakes should only include cakes you made. If a customer brings you an inspiration photo, make your own version rather than copying it exactly.
What photos work best for cake pins?
A straight-on shot at cake height with a plain backdrop, plus a close-up of the details. Soft daylight shows true colors. A short video of decorating or cutting makes a strong second pin for the same cake. Clean the board edges and remove clutter before shooting, since small details show up on a large pin.
Are these cake templates free?
Yes. Add your cake photos, change the text and colors, and download the pin with no watermark and no account needed. Add a small watermark with your shop name if you worry about photos being reposted without credit. Keep it small and in a corner so it does not distract from the cake.