The title is the first thing people read on a pin and one of the main signals Pinterest uses to understand what the pin is about. Strong pin titles tend to share a few habits: they lead with the search phrase, promise something specific, use a number where it fits and avoid filler. This analyzer checks each of those habits and explains every point it takes away.
Write up to five versions of the same title and they are ranked from best to worst as you type. The scores are rules of thumb drawn from common copywriting advice, not a prediction of clicks; Pinterest does not publish how titles are ranked. Use the analyzer to pick your two strongest versions, then publish both as separate pins and let real results decide. For a whole batch, bulk mode imports titles from a CSV or Excel file and scores every one in a sortable table you can export.
How the score works
Length is worth 30 points: 30 to 70 characters scores best, because the title stays readable and leaves room for detail, and anything over 100 characters is cut off by Pinterest. Keyword placement is worth 20: the full phrase in the first few words scores highest. A specific number earns 15, one to three power or feeling words such as easy, budget or cozy earn 15, avoiding vague words such as things or stuff earns 10, and readability earns 10, with points lost for long words, ALL CAPS, repeated punctuation and emoji.
Without a target keyword the placement check gives half marks, so add one for a fair comparison. The word lists are short and deliberate; a title can be excellent without any of them, which is why the notes matter more than the number.
What makes a good pin title
Start with the words people type into Pinterest search, then add the reason to click: a result, an audience or a constraint. "Fall Soup Recipes: 5 Ingredient Soups Ready in 30 Minutes" works because the keyword comes first and the rest is concrete. "Some Really Good Soup Ideas You Will Love!!!" says almost nothing a searcher can use.
Need starting points? The Pinterest title generator writes options from a keyword, and the pin SEO checker looks at the title together with the description, board and alt text.