When to start pinning for National Donut Day
Publish recipes and gift box roundups in mid May, about three weeks out. Deal graphics for shops belong in the final week, aimed at the Friday itself.
Recipes and gift boxes from mid May, about three weeks out. Deal graphics for shops in the final week before the first Friday of June. Recipe pins ride the summer dessert season, so refresh photos each May rather than retiring them.
The countdown above sets the start pinning date 60 days before National Donut Day and the latest comfortable date at 45 days. Those are planning rules of thumb, not measured figures, so check your own phrases in Pinterest Trends to see when interest begins to rise for your audience. To map several seasons at once, use the seasonal pin planner or the Pinterest content calendar.