When to start pinning for Ice Cream Day
Publish recipes and topping lists in late June, about three weeks out. Shop deal graphics belong in the final week, aimed at the weekend itself rather than the whole month.
Recipes and topping lists from late June, about three weeks out. Deal graphics for shops in the final week before the third Sunday of July. Refresh recipe photos each June and the same pins earn every summer.
The countdown above sets the start pinning date 60 days before Ice Cream Day and the latest comfortable date at 45 days. Those are planning rules of thumb, not measured figures, so check your own phrases in Pinterest Trends to see when interest begins to rise for your audience. To map several seasons at once, use the seasonal pin planner or the Pinterest content calendar.