When to start pinning for World Photography Day
Publish tip carousels and setting explainers in early August, about three weeks out. Evergreen photography guides earn all year, so treat the day as the refresh moment for pins that already exist rather than a one day spike.
Tips, settings guides and gear lists from early August, about three weeks out. Refresh an existing evergreen guide with a new cover photo on the day itself. Keep titles specific like phone photography tips so they earn beyond the date.
The countdown above sets the start pinning date 60 days before World Photography Day and the latest comfortable date at 45 days. Those are planning rules of thumb, not measured figures, so check your own phrases in Pinterest Trends to see when interest begins to rise for your audience. To map several seasons at once, use the seasonal pin planner or the Pinterest content calendar.