When to start pinning for Pi Day
Publish classroom printables and pie recipes in the last week of February, about two weeks out. Search concentrates on 13 and 14 March, so be live before that weekend.
Math printables and pie recipes from late February, about two weeks out. Classroom content refreshes every year with the same worksheets, and pie recipes earn again for Thanksgiving. Keep titles general so both audiences find them.
The countdown above sets the start pinning date 60 days before Pi Day and the latest comfortable date at 45 days. Those are planning rules of thumb, not measured figures, so check your own phrases in Pinterest Trends to see when interest begins to rise for your audience. To map several seasons at once, use the seasonal pin planner or the Pinterest content calendar.