When to start pinning for National Cat Day
Publish care guides and product pins in mid October. Photo and costume adjacent pins can run on the day itself, riding the Halloween wave without needing to be Halloween pins.
Care guides and product pins from mid October, about two weeks out. Photo pins on 29 October itself, next to Halloween content. Keep titles practical like cat care checklist so the pins earn through Christmas pet gift guides.
The countdown above sets the start pinning date 60 days before National Cat Day and the latest comfortable date at 45 days. Those are planning rules of thumb, not measured figures, so check your own phrases in Pinterest Trends to see when interest begins to rise for your audience. To map several seasons at once, use the seasonal pin planner or the Pinterest content calendar.