When to start pinning for National Pet Day
Publish care and product pins in late March. Photo heavy pet content can post on the day itself, because the feed for it is instantaneous rather than planned weeks ahead.
Care guides, checklists and product pins from late March, about two weeks out. Photo pins and adoption content can go live on 11 April itself. Keep pet pins evergreen with general titles so they earn for National Dog Day and Christmas gift guides too.
The countdown above sets the start pinning date 60 days before National Pet Day and the latest comfortable date at 45 days. Those are planning rules of thumb, not measured figures, so check your own phrases in Pinterest Trends to see when interest begins to rise for your audience. To map several seasons at once, use the seasonal pin planner or the Pinterest content calendar.