When to start pinning for Chocolate Day
Publish gift and box pins in late January. Recipe and DIY pins can run later, through Valentine’s Day itself, since chocolate searches do not stop on the 9th.
Gift box roundups and quote pins from late January, about two weeks out. Chocolate recipes and DIY gift pins through February 14. Keep the year out of titles and refresh photos so the same pins work next season.
The countdown above sets the start pinning date 60 days before Chocolate Day and the latest comfortable date at 45 days. Those are planning rules of thumb, not measured figures, so check your own phrases in Pinterest Trends to see when interest begins to rise for your audience. To map several seasons at once, use the seasonal pin planner or the Pinterest content calendar.