When to start pinning for Teddy Day
Publish gift roundups in late January. Cute content like this also earns all year as birthday and just because gift ideas, which is why the pins should not be dated to a single February.
Plush gift roundups and quote pins from late January, about two weeks out. Keep titles general so the same pins work as birthday and holiday gift ideas through the year, refreshing photos each season.
The countdown above sets the start pinning date 60 days before Teddy Day and the latest comfortable date at 45 days. Those are planning rules of thumb, not measured figures, so check your own phrases in Pinterest Trends to see when interest begins to rise for your audience. To map several seasons at once, use the seasonal pin planner or the Pinterest content calendar.