When to start pinning for Kiss Day
Publish quotes and beauty picks in the last week of January. Kiss Day content flows directly into Valentine’s Day, so plan the two as one sequence rather than separate campaigns.
Quote pins and lipstick picks from late January, about two weeks out. Beauty tie ins earn double duty: the same pins work for the makeup boards that stay active all year. Refresh photos each season, keep titles dated to nothing.
The countdown above sets the start pinning date 60 days before Kiss Day and the latest comfortable date at 45 days. Those are planning rules of thumb, not measured figures, so check your own phrases in Pinterest Trends to see when interest begins to rise for your audience. To map several seasons at once, use the seasonal pin planner or the Pinterest content calendar.