When to start pinning for Hug Day
Publish in the last week of January so quotes are indexed before February 11. The same quote formats carry through Kiss Day and Valentine’s Day with almost no change.
Quote pins and printable notes from late January, about two weeks out. Keep the type large and the line short so the pin reads at thumbnail size. Refresh the background photo each year and the quote keeps earning next season.
The countdown above sets the start pinning date 60 days before Hug Day and the latest comfortable date at 45 days. Those are planning rules of thumb, not measured figures, so check your own phrases in Pinterest Trends to see when interest begins to rise for your audience. To map several seasons at once, use the seasonal pin planner or the Pinterest content calendar.