A before and after is a small story with a payoff, and a reveal makes the payoff land. Instead of two pictures side by side, the video holds on the before, then the after sweeps across it. It works for room makeovers, cleaning, hair, garden projects, renovations and photo edits.
Add the before photo and the after photo, type the labels and an optional title, and choose the reveal: a wipe left to right, a wipe top to bottom, a fade, or a slider that moves out and back. Pick a length and a size. The video is encoded in your browser as an H.264 MP4, and your photos are never uploaded.
Getting a clean reveal
Take both photos from the same position, at the same height and with similar light. When the frames line up, the moving edge shows the change exactly where it happened, which is what makes people watch it again.
The video holds on the before photo first, so viewers register it, then reveals, then holds on the after. Seven seconds suits most pairs. Be honest: use the same lens and angle and do not edit one photo more than the other.
Where to use it
The 9:16 size fills a phone screen on Pinterest, Reels, TikTok and Shorts; 2:3 matches a standard pin. Pinterest asks for video pins of at least 4 seconds, and every length here meets that.
For a still version of the same pair, use the before and after pin maker. To add a call to action over the video, use add text to video.
