The banner behind your LinkedIn photo is the largest piece of your profile, and most people leave it as the default grey. A short quote, or one line that says what you do, turns that space into something a visitor reads before anything else.
Type a quote or a headline, add your name or the source and a small line such as a website. The text sits on the right side by default, because the profile photo covers the lower left of the banner on a computer. Pick a font, a decoration and one of five color styles, and download a 1584 x 396 pixel image.
LinkedIn banner size
LinkedIn Help recommends 1584 x 396 pixels for the cover image on a personal profile, as a JPG or PNG file under 8 MB. This maker exports exactly that size as a PNG.
The grey circle in the preview shows roughly where the profile photo sits on a desktop profile. On phones the photo and the crop move, so leave space around the text and check your profile on both after uploading.
What to write on a LinkedIn header
A quote works when it says something about how you work, in under fifteen words. Quote a real person accurately and name them, or use your own line.
A plain headline often does more: who you help and how, for example "I help food bloggers grow search traffic". Add a website or a contact line. For quote images in other shapes, use the faceless pin maker or turn a pin into a LinkedIn post image.