A flyer answers three questions fast: what is happening, when, and where. It gets pinned to a notice board, dropped in a group chat and posted to a local page, so it has to work as a printed sheet and as a picture on a phone.
Type a headline, up to five lines of details and a button line such as a website or a phone number. Add a photo for the top, or leave the block of color. Choose a letter size page for printing, a 4:5 social post, a story or a 2:3 pin. The flyer is drawn in your browser; there is no account and no watermark.
What makes a flyer easy to read
Lead with the event, not the organiser. Keep the headline to five words or fewer, and put the date and place straight after it. People decide in a couple of seconds whether a flyer is for them.
Limit the details to what someone needs to show up: when, where, cost and one reason to come. Everything else can live on the page the button line points to.
Sizes for print and for sharing
The letter page is 1275 x 1650 pixels, which is 8.5 x 11 inches at 150 dots per inch, fine for a notice board or a shop window. For a sharper print, print it slightly smaller.
The 4:5 post suits Instagram and Facebook feeds, the story size fills a phone screen, and the 2:3 pin is the standard Pinterest shape. For a larger printed piece use the poster maker, and for a private event the invitation maker.
